SEO and SEM

The art and science of optimizing web pages to attract search engines is what is

called Search Engine Optimization. Some of the Virtual Online businesses consider

this art as being the subgroup of Search Engine Marketing.

A History of SEO and SEM

In mid 90′s, some of the search engine content writers and webmasters introduced

the concept of search engine optimization and search engine marketing of websites to search engines. During that time, all that

was done by these webmasters was to simply provide the URL of the website to

search engines and then search engine would send the web crawler to crawl the

web page that was to be indexed. Once crawled, the web page would then be

downloaded by search engines to store it on their server. Post storing the

webpage on the server, the second program, known as indexer would pull out

additional information from the web page and would analyze the importance of the

words embedded in the content itself. Once done, the page would get ranked.
The importance of getting highly ranked in search engines was pretty soon

understood by people.

SEO and Search Engine Algorithms

When the concept of Search Engine Optimization was introduced, search algorithms

provided by webmasters regarding their web pages were used by the search engines.

It did not take much time for webmasters to start misusing this system pushing

search engines to create more complicated and refined form of search engine

optimization. The new system was developed considering several factors such as

domain name, the content within the title, term frequency, URL directories, HTML

tags, on page keyword density, Images Alt tags, sitemaps, on page keyword

adjacency, NOFRAME tags text, website content development and page keyword

sequence.

Search Engine Marketing and Search Engines

The new idea of internet web page evaluation was developed by google known as

pagerank which actually measures the quantity and quality of a particular web page

based on inbound links to that particular web page. This particular formula of

Search Engine Optimization was so successful that Google rapidly gained recognition by word of mouth and consistent admiration.

To hinder the misuse by webmasters, many of the major search engines such as

yahoo, Microsoft, ask, Google etc will never uncover the algorithms that are being

used by them when assigning page ranks to the web pages being indexed by them. These

days the most common methods of search engine optimization that are being used in SEO usually are link popularity, keywords in backlinking, canonicalization or link structure, keywords in title, keyword

density in website content, inner links to web pages , and many other criteria.

Search Engine Indexing

Getting a new website crawled by search engines and indexed by search engines is usually fairly easy- the hard, time consuming, costly, ongoing, and complex search engine marketing and online advertising campaigns are right around the corner. That is of course, if you want to make any substantial impact with your internet marketing campaigns…

Search Engine indexing can also be achieved by certain search engines for a nominal fee,however, a specific ranking is never guaranteed by such search engines.

Search Engine Marketing Services and Search Engine Optimization Services

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The general purpose of search engine marketing is so search engines bring prospective customers to your website.

Search Engine Overview

When a keyword is typed into a search bar of a search engine,instantly the search engine will crawl through billions of pages it has indexed relevant to the keyword being searched. The search matches are also ranked, so that the most relevant and prominent websites come first.
Keep in mind that a prospective customer will typically only look at the first 2-3 website listings in the search engine results. Taking that into consideration, it definitely pays to be in the prominent money positions in search engines. Furthermore, most websites traffic comes from organic search engine queries, somewhere to the tune of 80-90 percent.

So finally it all depends on which search engines the customers use and how those search engines rank your website. It is the keywords that play a vital role more so than any other type of expensive online or offline advertising campaign , period. Not to mention search engine marketing is an investment

Organic Search Engine Marketing

It has been proven by numerous surveys that when potential customers want to find a website for information, want to buy a product, or buy a  service, they typically find a relevant website via one of the following methods -

1-The first option is they find their site through a search engine.

2- Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.

Occasionally a potential customer may find a site by hearing about it from a friend on a social network or by reading about it in an article, press release, or blog post.

So it is fairly obvious that the most popular way for customers to find your website is by search engine marketing, representing more than 90% of all online potential customers.

To put it simply and generally, only 10% of the potential customers searching for a website will use methods other than search engines.

Search Engine Algorithms

All search engines utilize a complex mathematical ranking algorithm, each search engine with their own unique algorithm for ranking websites with in their own index of websites. There are to many variables in which search engine algorithms use to rank websites, but the two general major methods are typically on site search engine optimization and off site search engine marketing. Once again the rule of 10/90 applies here as well- ten percent onsite search engine optimization and ninety percent off site search engine marketing.

Most search engine algorithms are looking predominately at a websites backlinks/anchorlinks and outbound linking structures. Most “SEO experts” get hung up on onsite optimization and almost ignore offsite search engine marketing completely, shame on you….

Search Engine Marketing and SEO Services

When search engine optimization and search engine marketing are performed by qualified, professional, and experienced search engine marketing consultants, your website should start climbing gradually to the top of search engine rankings.

Please keep in mind that when it comes to organic search engine optimization and organic search engine marketing, each website,market, and/or vertical is different- expect different results across different markets….

Do not believe the HYPE!!! Most markets and verticals are fairly inundated with competitors already, ranking a website organically in the top 3 spots of search engines is ALMOST impossible. There are obvious extenuating circumstances to this statement , but for the most part it is very true.

If business owners and website owners alike would take some time to become somewhat familiar with search engines and how they operate, it would only be to their benefit in multitude of ways.

Now to wrap this up, a well rounded internet marketing plan , which would obviously include search engine optimization and search engine marketing services, is perhaps the best solution for any business/website owner. This holds true as a business/website owner would be able to monitor their websites traffic and the sources that the traffic came from, on top of tapping into numerous internet marketing channels for further testing and tracking purposes.

As stated earlier in the article, as every market and vertical is different , the means of marketing different markets and verticals will produce different results from the different internet marketing and internet advertising channels utilized.

Local Internet Marketing and Local Search Engine Marketing

If you are a business owner and you spend money on local yellow page ads and have no website and/or internet marketing budget, you are most definitely leaving money on the proverbial table.

Smarten up and call us now ! 1-888-895-5605
Internet Marketing Services

We offer internet marketing plans that include local search engine marketing , onsite search engine optimization, outbound search engine marketing, and social media marketing services.

Call – 1-888-895-5605