The general purpose of search engine marketing is so search engines bring prospective customers to your website.

Search Engine Overview

When a keyword is typed into a search bar of a search engine,instantly the search engine will crawl through billions of pages it has indexed relevant to the keyword being searched. The search matches are also ranked, so that the most relevant and prominent websites come first.
Keep in mind that a prospective customer will typically only look at the first 2-3 website listings in the search engine results. Taking that into consideration, it definitely pays to be in the prominent money positions in search engines. Furthermore, most websites traffic comes from organic search engine queries, somewhere to the tune of 80-90 percent.

So finally it all depends on which search engines the customers use and how those search engines rank your website. It is the keywords that play a vital role more so than any other type of expensive online or offline advertising campaign , period. Not to mention search engine marketing is an investment

Organic Search Engine Marketing

It has been proven by numerous surveys that when potential customers want to find a website for information, want to buy a product, or buy a  service, they typically find a relevant website via one of the following methods -

1-The first option is they find their site through a search engine.

2- Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.

Occasionally a potential customer may find a site by hearing about it from a friend on a social network or by reading about it in an article, press release, or blog post.

So it is fairly obvious that the most popular way for customers to find your website is by search engine marketing, representing more than 90% of all online potential customers.

To put it simply and generally, only 10% of the potential customers searching for a website will use methods other than search engines.

Search Engine Algorithms

All search engines utilize a complex mathematical ranking algorithm, each search engine with their own unique algorithm for ranking websites with in their own index of websites. There are to many variables in which search engine algorithms use to rank websites, but the two general major methods are typically on site search engine optimization and off site search engine marketing. Once again the rule of 10/90 applies here as well- ten percent onsite search engine optimization and ninety percent off site search engine marketing.

Most search engine algorithms are looking predominately at a websites backlinks/anchorlinks and outbound linking structures. Most “SEO experts” get hung up on onsite optimization and almost ignore offsite search engine marketing completely, shame on you….

Search Engine Marketing and SEO Services

When search engine optimization and search engine marketing are performed by qualified, professional, and experienced search engine marketing consultants, your website should start climbing gradually to the top of search engine rankings.

Please keep in mind that when it comes to organic search engine optimization and organic search engine marketing, each website,market, and/or vertical is different- expect different results across different markets….

Do not believe the HYPE!!! Most markets and verticals are fairly inundated with competitors already, ranking a website organically in the top 3 spots of search engines is ALMOST impossible. There are obvious extenuating circumstances to this statement , but for the most part it is very true.

If business owners and website owners alike would take some time to become somewhat familiar with search engines and how they operate, it would only be to their benefit in multitude of ways.

Now to wrap this up, a well rounded internet marketing plan , which would obviously include search engine optimization and search engine marketing services, is perhaps the best solution for any business/website owner. This holds true as a business/website owner would be able to monitor their websites traffic and the sources that the traffic came from, on top of tapping into numerous internet marketing channels for further testing and tracking purposes.

As stated earlier in the article, as every market and vertical is different , the means of marketing different markets and verticals will produce different results from the different internet marketing and internet advertising channels utilized.

Local Internet Marketing and Local Search Engine Marketing

If you are a business owner and you spend money on local yellow page ads and have no website and/or internet marketing budget, you are most definitely leaving money on the proverbial table.

Smarten up and call us now ! 1-888-895-5605
Internet Marketing Services

We offer internet marketing plans that include local search engine marketing , onsite search engine optimization, outbound search engine marketing, and social media marketing services.

Call – 1-888-895-5605